Real Business Challenge
On Friday 13th February, a seven strong group of Year 9 and 10s travelled to Birmingham City Football Club to partake in the regional finals of the Real Business Challenge; a competition between schools to find the best young entrepreneurs across the country.
The team were faced with the long-winded challenge of designing and creating an app to inform people on the Los Angeles Special Olympics in July. However, it was more challenging than expected. As a group, we had to make decisions based on people’s strengths and weaknesses, but also to revolve around timed deadlines that certain pieces of work had to be handed in by.
The social media campaign was put together by J Lisztwan and J Mabey. As a pair, they applied their social media knowledge to create a pin-point plan based around the top four social media platforms. They also managed to come up with the app and campaign name whilst thinking of a suitable hashtag to use: #jumpmyhurdle. Alongside this, they, with the help of A Suresh, had the idea of setting up a twitter account to bolster the group’s presentation. This was aided by enlisting the help of Jackie Chan to boost advertisements across the platforms.
Another key part of the challenge was the poster. Y Aravindan worked on this aspect for most of the morning, basing it around a “more is less” idea. The poster was a picture of one of the special Olympians from team GB hoping to secure another gold medal this year. The Real Business Challenge team said that the poster is going to be put up on one of the bus stops outside our school in the near future.
The main part of the challenge was to design and create the centrepiece of the presentation: the app. J James and J Beaman were taken by Como, a company that allows you to build your own app, to learn the basics of the software. Once they came back, they began right away, working tirelessly for the best part of three hours creating the app. They came up with the idea of making a fantasy team of Olympians to follow through the Special Olympics. This was highly commended by the Real Business Challenge team.
Towards the end of the day, the groups, along with all other schools, had to present their ideas to a panel of five expert judges. They were all looking for different things: link to Special Olympics, presentation, viability of the campaign and app design. After much deliberation by the judges, the awards of Best App, Runner Up and Overall Winner were announced. The first to be awarded was the Best App, and one of Como’s employees took to the stage. He said that all of the apps had been quite admirable ideas, but one had stood out to him overall. The winner was eventually announced as Lawrence Sheriff School, and the app created by the team has been shortlisted to possibly be put into the Apple App Store and Android Google Play Store.
The second award was the runner up prize, and this was awarded to Hall Green School. The last award was the most highly received: Overall Winner. Not only would this mean being regional winners, but the winning team would be treated to an all-expenses paid VIP trip to London for the final. This included a Parliamentary reception and a trip to the west-end, as well as a meal out. As the presenter stepped up to take the microphone, the tension in the Jasper Carrott Suite was increasing. The winner of the regional final was Lawrence Sheriff School.
Congratulations to the team of: S Basford, J James, J Beaman, Y Aravindan, J Mabey, J Lisztwan and A Suresh, who will now progress to the national finals in London on the 17th of March.